The product is strong. The presentation is not.
We connect brand direction, packaging design and buyer materials into a recognizable, commercially credible system.
Product Development, Packaging & Retail Readiness
Make it compelling.Make it shelf-ready.
Your product, package, case and display are one commercial proposition. They need to work together before a buyer puts them to the test.
ESI connects product development, creative direction, packaging, manufacturing requirements and retail presentation—so what attracts the consumer also works for the buyer and the business.
ProductPackageCase & displayBuyer readiness
When to bring ESI in
A great product can still arrive unprepared.
A beautiful package can cost too much to produce. A case can be wrong for the channel. A display can look impressive but be difficult to replenish. ESI connects the details that determine whether the proposition is ready to move from concept to shelf.
Retail needs a different format
We align individual units, case packs, counter displays and floor shippers to the intended channel and replenishment model.
Development keeps getting handed off
We coordinate creative, vendors, production and specialist review so decisions stay connected through rollout.
What ESI takes ownership of
One team across product, package and launch.
Whether you are commercializing a new concept or adapting an existing range for retail, we connect the creative ambition to the physical and economic requirements.
Define the right proposition
Set the product, format, portfolio and channel priorities that guide development.
View responsibilities
- Product and format strategy
- Innovation and commercialization sequencing
- Channel-format requirements
- Portfolio and SKU logic
- Retail-readiness criteria
Design the retail system
Connect formula readiness, packaging, case configuration, merchandising and the story buyers need.
View responsibilities
- Formula and production-readiness plan
- Packaging architecture
- Case packs and channel formats
- CDUs, FSDUs, displays and POS
- Buyer storytelling system
Coordinate development and production
Lead vendors, prototypes, artwork and launch dependencies from concept through production coordination.
View responsibilities
- Vendor and development coordination
- Packaging production coordination
- Prototype and artifact review
- Wholesale decks, sell sheets and launch materials
- Buyer-readiness and launch-workstream management
Equip the buyer conversation
Bring specifications, sell sheets, wholesale materials and launch requirements together in a usable system.
View responsibilities
- Commercialization brief
- Production-readiness map
- Packaging/case-pack system
- Merchandising specification
- Buyer and wholesale material system
The commercial difference
The package is not the finish line.
The consumer unit is only one part of the job. It has to work inside a case, on a fixture, through fulfillment and in the retailer’s replenishment process. Visual appeal cannot be separated from margin, handling and practical use.
ESI brings creative direction and commercial execution into the same room. Formulation, engineering, testing and regulatory needs are coordinated with appropriately qualified specialists as part of the development scope.
Designed to be chosen. Built to be produced, shipped, displayed and reordered.
Senior-led. Cross-functional.
The right expertise, working together.
Lauren’s creative and merchandising leadership connects with Ross’s operating judgment and Michael’s retail perspective. Product developers, packaging and production specialists, vendors and launch resources contribute under coordinated ESI leadership.
Present the product in an environment designed around the brand and buyer. Explore booth design and trade-show displays →
Meet ESI’s leadership →Creative & graphic designProduct developmentPackaging & productionRetail merchandising
What the work puts in place
A proposition ready for its next commercial step.
A connected packaging system
Consumer pack, case configuration and merchandising formats that support the same channel strategy.
Production decisions in focus
Specifications, prototypes, vendor requirements and outstanding readiness decisions coordinated before rollout.
A stronger retail presentation
Wholesale decks, sell sheets and product materials built around what the buyer and channel need to understand.
The connected ESI team
A retail-ready product needs a business ready behind it.
Start with the capability you need. ESI connects the others where the work requires them—you do not need to coordinate separate firms to hold the plan together.
Explore the category and channel context →
Can you improve an existing product without starting over?
Yes. We can work with an existing formula, package or supplier and focus on what the next channel requires. The starting point may be a case-pack change, stronger merchandising, production coordination or a more convincing buyer presentation.
Do you handle packaging as well as the retail launch?
ESI can lead the connected product, packaging and retail-readiness work. We agree which design, vendor, production and launch responsibilities sit with ESI and how your existing team and specialist providers participate.
Start with a conversation
Bring the product. Let’s build its path to the shelf.
Show us what exists today and where you want it sold. We will discuss the product, packaging and execution work the next stage requires.