You cannot reach the right decision-makers
ESI uses its distributor and retail relationships to pursue relevant opportunities, with targeting built around category and channel fit.
Distribution, Marketing Activation & Market Expansion
Open the right doors.Build beyond the first order.
Getting your brand in front of the right distributors and retail buyers is one of the hardest parts of growth. It is a central reason brands come to ESI.
We bring distributor and retail relationships together with channel strategy, buyer preparation, sales coordination and market execution—connecting access to a credible path onto the shelf and the work needed to stay there.
Distributor accessBuyer considerationRetail launchRepeat orders
When to bring ESI in
An introduction is a beginning. Not a retail strategy.
You may have a product that sells online, a strong regional base or early buyer interest. Expanding distribution requires the right accounts, a commercial case they can evaluate and coordinated execution after the conversation.
Buyer interest is not moving forward
We strengthen the presentation, economics, account follow-up and launch readiness behind the opportunity.
New doors are not becoming repeat orders
We connect merchandising, sampling, field execution and replenishment with the account-development effort.
What ESI takes ownership of
Access, activation and follow-through—under one lead.
We do not stop at handing over a target list or making an introduction. ESI coordinates the commercial and operating work included in the engagement, from channel priorities through in-market execution.
Prioritize the right markets
Align distributor, broker and retail opportunities to your product, resources and stage of growth.
View responsibilities
- Channel and market prioritization
- Distributor and broker strategy
- Retailer/account targeting
- Launch and trade-activation strategy
- Regional, national and alternate-channel expansion
Build the account-development system
Connect target accounts, buyer materials, sales support, sampling and the route to market.
View responsibilities
- Route-to-market design
- Account-development workflow
- Sales-enablement system
- Sampling/promotion framework
- Field and replenishment operating model
Activate the channel
Coordinate channel partners, buyer meetings, launch activity, merchandising and field follow-through.
View responsibilities
- Distributor/broker coordination
- Buyer-material and meeting preparation
- Launch activation
- Merchandising and field follow-through
- Account-management and sell-through cadence
Manage growth after placement
Keep account development, sell-through and replenishment visible as the footprint expands.
View responsibilities
- Channel-priority matrix
- Target-account rationale
- Sales-enablement toolkit
- Launch activation plan
- Account and field-performance cadence
The commercial difference
The shelf is where the promise gets tested.
Convenience, travel centers, grocery, specialty and other channels do not buy or operate in the same way. ESI connects the category story, commercial terms and launch support to the realities of the intended account.
Buyer and distributor meetings, trade-show preparation, booth and merchandising coordination, sampling and follow-up need to serve the same commercial objective. We bring the relationships and execution together instead of treating market access as a standalone service.
Get in front of the right people—with a brand ready for the conversation and a team ready for the work.
Senior-led. Cross-functional.
The right expertise, working together.
Michael’s retail and commercial-development experience connects with Ross’s infrastructure leadership and Lauren’s merchandising and creative direction. Account, field, trade-show and specialist resources support the work defined for your brand.
Bring the same commercial discipline to the show floor. Explore trade-show activation and buyer meetings →
Meet ESI’s leadership →Distributor & account developmentBuyer materials & merchandisingTrade & field activationSupply & replenishment
What the work puts in place
A connected path from access to expansion.
A focused channel approach
Clear market priorities, target-account rationale and a route to market that fits the business.
A coordinated retail launch
Buyer materials, partner activity, merchandising and sampling aligned to the account opportunity.
Commercial follow-through
An account and field-performance rhythm that connects sell-through, supply and the next expansion decision.
The connected ESI team
Getting on the shelf takes the complete team.
Start with the capability you need. ESI connects the others where the work requires them—you do not need to coordinate separate firms to hold the plan together.
Explore the category and channel context →
Can ESI guarantee a distributor agreement or retail placement?
No. Distributors and retailers make their own decisions. ESI brings relationships, targeting, preparation and execution to the opportunity; product fit, economics, timing and buyer requirements still matter.
Are you a broker or a commission-only sales agency?
No. ESI is an embedded growth and execution partner. Distributor, broker and sales relationships may be part of the work, but we connect them to product readiness, supply, merchandising and ongoing commercial execution.
Start with a conversation
Let’s talk about where your brand should be sold next.
Bring your current footprint, target channels and biggest access challenge. We will discuss the commercial and operating work needed to move forward.