The right room. The right targets.
Define the event’s role in your growth plan: a product debut, distributor expansion, new retail accounts or entry into a new channel. Prioritize the buyers, distributors and partners that fit the brand.
CPG trade shows + booth design + industry activation
Make the room count.Build what comes next.
Turn industry attention into qualified buyer conversations, distributor opportunities and a clear next move toward retail.
ESI brings the commercial strategy, creative production and operating team together—so the brand arrives prepared and the work continues after the show.
One commercial objective. Every detail connected.
Build around the conversation you need to earn.
A strong booth earns attention. A credible product, a prepared team and a clear route to market give the buyer a reason to keep talking. ESI takes ownership across the work that connects them.
Custom booth design, displays and brand environments.
Design custom trade-show booths, exhibit displays, branded props, signage and merchandising around the product and commercial objective. Coordinate fabrication partners, budgets and installation so the environment is ready to work on the show floor.
Answers beyond the sample.
Prepare the sell sheets, pricing, case packs, displays, supply position and launch story. Give the team the commercial and operating answers a serious buyer or distributor will ask for.
Purposeful meetings and outreach.
Use ESI’s distributor and retail relationships alongside targeted outreach to pursue relevant conversations. Coordinate meeting priorities, preparation and follow-up around the right account fit.
A team that can carry the story.
Align sampling, product demonstrations, booth activity and meeting coverage. Capture the business behind each conversation: channel fit, buyer interest, requirements and the agreed next step.
Keep the opportunity moving.
Assign ownership for sample requests, proposals, distributor discussions and retail requirements. Connect the next conversation with the product, supply and execution needed to support it.
From first impression to a serious conversation
Let the product open the door.
Be ready for what follows.
A buyer should understand what the product is, who it is for and why it deserves a place in the assortment. Every display, sample and conversation should reinforce that proposition.
- Show the shelf story. Connect packaging, price, format and merchandising to the intended retail environment.
- Make trial purposeful. Give sampling and demonstrations a clear message and an appropriate way to capture interest.
- Bring the right expertise. Coordinate creative, commercial, product and operating specialists around the work—not just the days on the floor.
Before, during and after
The show ends. The commercial work continues.
The value is in the opportunities the business can actually advance. We stay close to the handoff from event activity into account development and execution.
Before the show
Arrive with a coherent proposition.Align the objectives, product, environment, buyer materials, outreach and operating answers.
On the floor
Know which conversations matter.Present, sample, qualify and document the requirements behind each credible opportunity.
After the show
Give the next step an owner.Coordinate samples, commercial terms, partner requirements and the work needed to progress.
From access to execution
A meeting is a starting point.
ESI connects trade-show activity with the broader distribution and retail work: account qualification, buyer preparation, channel economics, supply readiness and launch coordination.
Relationships create an opening. Product fit, commercial terms and operating readiness determine whether it becomes a viable account.
Explore distribution and market expansion →
Major industry moments
Meet the market where it gathers.
ESI’s industry participation includes NACS and Sweets & Snacks. We shape each activation around the brand’s category, target channel and next commercial objective.
NACS
Prepare the proposition for convenience and travel-center conversations: consumption occasion, pack and price, display fit, distributor requirements and store-level execution.
Sweets & Snacks
Bring product innovation, sampling and merchandising into a buyer-ready story for confectionery, snack and related consumer-product opportunities.
Can we hire ESI for booth design and displays?
Yes. ESI offers booth design and display services as a defined scope or as part of a complete trade-show activation. The work can include exhibit concepts, space planning, branded graphics, signage, product displays, sampling stations and props, with fabrication and installation coordinated through the appropriate production partners.
Can ESI work with our existing booth or agency?
Yes. We can coordinate with your existing creative, fabrication and event partners, adding the commercial direction, buyer preparation and operating follow-through the activation needs.
Can ESI help if we are attending without exhibiting?
Yes. A focused meeting and outreach program can be the right approach. We start with the objective and determine which presence, materials and preparation support it.
Your next industry moment
What should this show make possible?
Tell us the event, the product and the retail or distribution opportunity you want to advance. We’ll discuss where ESI can take ownership.