STRATEGIC GROWTH & EXECUTION PARTNERS / CONSUMER BRANDS

Senior operators. One accountable system.

When you want to grow your brand, call ESI.

We build the system behind growth.

ESI is the strategic growth and execution partner for consumer brands. We help brands enter retail, expand distribution and scale—connecting product development, packaging, manufacturing, supply chain, distribution, retail execution and growth operations under one senior team.

Talk With ESI Explore What ESI Builds

For funded startups, DTC-to-retail brands, regional and established companies, international entrants, investors and businesses scaling toward a strategic event.

Premium modern convenience store filled with consumer products — CONVENIENCE

Contemporary travel center retail exterior and merchandise floor — TRAVEL CENTER

Modern club retail environment with palletized consumer products — CLUB RETAIL

Premium grocery retail environment with packaged consumer products — GROCERY

THE ESI COMMERCIAL SYSTEM
FROM CONCEPT TO SHELF AND SCALE

Senior accountability
from plan through execution

WHAT ESI IS.

One senior CPG team.
Strategy through execution.

Built by founders and senior operators who have scaled consumer brands, ESI brings executive-level depth across the functions growth depends on—then works inside the business to move them forward together.

We areFounders who have
scaled CPG brands

We areExecutive depth across
the growth system

We areEmbedded operators
in the work

We areLong-term partners
through growth

WHAT ESI IS ~~NOT.~~

Not another layer.

Notan agency.

Nota broker.

Notsales coverage without the operating system.

Notdisconnected vendors.

Nota strategy deck left for you to execute.

One accountable partner from product strategy to measurable growth. See how ESI works

ONE AMBITION / EVERY STARTING POINT

Different companies.
The same goal: grow.

Whether you are preparing for your first retail placement, expanding door count, launching a new product or channel, entering the U.S., or building toward investment or exit, ESI helps turn the opportunity into durable growth.

RETAIL READINESSEnter retailBecome commercially ready

SHELF PERFORMANCEWin at shelfConvert placement into velocity

DISTRIBUTIONExpand doorsBuild repeatable distribution

OPERATING SCALESustain growthProtect margin, supply and service

LONG-TERM VALUEBuild valuePrepare for investment or exit

RETAIL READINESSBuild the buyer story and the operation behind it.

Modern convenience-store environment with a broad consumer-product assortment

CONVENIENCE + TRAVEL CENTEREnter high-frequency retail with the right system.

Modern club retail environment with scaled consumer-product displays

CLUB + MASSScale the package, supply and economics.

Modern grocery and pharmacy retail environment

GROCERY + SPECIALTYBuild for the shelf, service and shopper.

WHERE ARE YOU NOW?

Start with the business
condition—not its size.

ESI can meet a brand at any stage. Choose the situation closest to yours to see where we can step in and what the next stage of growth demands.

Consumer-product leaders presenting retail-ready products to buyers

WHERE ESI STEPS IN

Retail interest requires retail readiness.

ESI connects the economics, product and package, supply, distribution, buyer materials and operating rhythm required to turn retail interest into durable placement.

RETAIL ENTRYGROWTH
SITUATION

ESISENIOR
ACCOUNTABILITY

See how ESI can help

Ross J. Newman, Michael Murphy and Lauren Newman reviewing merchandise and retail execution with a store operator — ONE TEAM / RETAIL EXECUTIONBuild every capability the next stage requires.

WHAT ESI BUILDS

What retail growth demands.
One team to build it.

ESI brings senior expertise and hands-on execution across the functions a consumer brand must get right to enter retail, expand doors and scale profitably.

STRATEGY + COMMERCIAL

Growth strategy, brand & commercial architecture

Define where the brand can win and what must happen first.

Consumer, category and brand strategy
Portfolio, SKU and channel architecture
Economics, priorities and commercialization timing

PRODUCT + PACKAGE

Product, packaging & retail readiness

Make the product and package ready for the target channel.

Product-development coordination
Packaging, case packs, displays and POS
Buyer materials and launch systems

SUPPLY + OPERATIONS

Supply, fulfillment & operating infrastructure

Build reliable operations that can support new demand.

Sourcing, manufacturing and co-packing
Costing, MOQs, capacity and redundancy
Inventory, 3PL and replenishment

DISTRIBUTION + RETAIL

Distribution, activation & market expansion

Turn market access into store-level execution and sell-through.

Distributor, broker and retailer strategy
Trade marketing and launch activation
Field execution and account expansion

GROWTH + VALUE

Growth operations & strategic readiness

Turn performance into better decisions, investment readiness and long-term value.

Dashboards, forecasting and management rhythm
Cross-functional ownership
Investment, partnership, M&A and exit readiness

In every engagement

Embedded senior leadershipOne accountable partnerScope built around the businessEvidence-backed decisionsLong-term value

Consumer-product packaging and retail-display development

PRODUCT + PACKAGEBuild the proposition for the shelf.

High-speed commercial ready-to-drink canning line

MANUFACTURING + SUPPLYBuild the operation behind demand.

Commercial snack packaging line producing finished bags

FORMAT + SCALEMatch the production system to the product.

Consumer-product executives meeting with buyers at an industry event

ACCESS + EXECUTIONTurn readiness into market conversations.

WHY BRANDS BRING IN ESI

The goal is clear.
The team you need is ready.

Retail growth touches every part of the business. ESI brings the senior capability together now—without waiting to hire each function one by one.

THE COMMON CONSTRAINT

The growth plan is moving faster than the business behind it.

Brands often add agencies, brokers, hires and vendors one at a time while nobody owns the complete path. The handoffs fragment, critical dependencies surface late and commercial momentum slows.

Growth does not need more disconnected activity. It needs the right capabilities working together under one accountable team.

THE ESI MODELREADY NOW

An experienced CPG team, ready to step in across the functions growth depends on.

50+combined years growing consumer brands

MultipleCPG exits across the senior team

Oneaccountable operating partner

ESI can begin immediately across work that would otherwise require multiple senior hires, recruiters, onboarding cycles and management handoffs—often for less than the fully loaded cost of one or two senior employees.

See how ESI works

THE TEAM COVERSStrategyProductPackagingManufacturingSupply chainDistributionRetail executionGrowth operations

A NOTE FROM THE FOUNDER

I built ESI to close the gaps
that hold great brands back.

I created ESI after seeing the same problem again and again: promising consumer brands had strong products and ambitious teams, but no one owned the entire path from concept to shelf and scale. Founders were left coordinating disconnected specialists while time, capital and opportunity slipped through the handoffs.

So I assembled the team I believed growing brands deserved—founders and senior operators with deep expertise across every discipline CPG growth depends on, from what the consumer sees to the infrastructure behind it. Together, we have built, scaled and exited consumer businesses ourselves. We work as one embedded team, not a collection of outside vendors.

When ESI steps in, we do not leave leadership with another plan to manage. We help make the decisions, build what is missing and stay accountable through execution. That is why I created ESI, and it is the standard we bring to every company we partner with.

ROSS J. NEWMANFOUNDER / PRESIDENT ESI — Essential Service Industries

Meet the ESI leadership LinkedIn

ESI GROWTH STUDIO

Start with where
you are.

Tell us who you are, where the brand stands and where you want to go. The Growth Studio helps identify where ESI can step in—without asking you to diagnose the solution yourself.

YOUR ROLETell us who you areYOUR GOALShow us where the brand needs to goWHERE WE HELPSee where ESI can step in

ESI / GROWTH STUDIOGUIDED ENTRY

BEGIN WITH YOUR ROLE

What seat are you in?

SELECT YOUR ROLE TO BEGINChoose the seat closest to yours. We’ll personalize the next questions.Answer a few guided questions about the brand.

Modern commercial gummy manufacturing line — 02 / MANUFACTURING + SUPPLYBuild the operation.

Premium modern convenience-store retail environment — 03 / DISTRIBUTION + RETAILBuild the market path.

ONE CONNECTED COMMERCIAL SYSTEMFrom proposition to production to shelf.

THE SYSTEM BEHIND GROWTH

Retail growth only works
when the pieces work together.

Product, packaging, economics, supply, distribution and retail execution depend on one another. ESI connects them, assigns clear ownership and stays accountable as the brand moves into market.

ONE CONNECTED SYSTEMDecisions made with the full business in view.

ONE ACCOUNTABLE OPERATING PARTNERESI keeps every critical decision, dependency and handoff connected from product strategy to measurable growth.

ESI / THE SYSTEM BEHIND GROWTH 7 connected areas

Strategy + consumer insight

ESI clarifies where the brand can win, the economics that must work and the decisions that govern the path forward.

WHAT ESI ESTABLISHESGrowth priorities / decision path

decideconnectmeasure

CPG GROWTH INTELLIGENCE

See the opportunity.
Build to capture it.

Choose a product category and a retail channel to see the scale of the opportunity, the available market evidence and what a brand must be ready to handle before pursuing it.Explore the Growth Map

01 / SELECT A CATEGORY 02 / SELECT A CHANNEL

DERIVED / CORE CHANNEL CONTEXTMARKET VIEW READY

Measured exact public pair data · Derived related public evidence used transparently · Modeled a disclosed directional range based on cited category, channel and comparable-market evidence

CATEGORY MARKET

Food + edible grocery

MARKET VALUE$1TU.S. supermarket sales / 2025 · FMI

GROWTH+1.2%U.S. grocery dollar sales / 2025 YoY · NIQ / McKinsey

The channel carries an average of 33,248 items per store; being in the market is not the same as earning the shelf.

FMI SOURCE

CHANNEL MARKET

Grocery

CHANNEL VALUE$915.4BU.S. grocery-store sales / 2025 · Census

GROWTH+2.7%U.S. grocery-store sales / 2025 YoY · Census

A high-scale, low-net-margin channel where assortment productivity, replenishment and trade economics matter.

U.S. CENSUS SOURCE

THE SELECTED PAIR

Food + edible grocery × Grocery

CATEGORY × CHANNEL VALUE$915.4BBroad U.S. grocery-store sales / 2025 · Census

CATEGORY × CHANNEL GROWTH+2.7%Broad U.S. grocery-store sales / 2025 YoY · Census

CORE GROCERY ROLE

Edible grocery demand meets the weekly basket

Food and grocery are structurally connected, but distribution alone does not prove demand. ESI would pressure-test assortment role, shelf productivity, trade economics, service levels and the evidence required to sustain replenishment.

RELATED EVIDENCE

WHAT ESI WOULD PRESSURE-TEST

Shelf productivity, margin discipline and repeatable replenishment.

Assortment and SKU role
Wholesale and trade economics
Case-pack and shelf fit
Distributor and retailer readiness
Velocity and replenishment evidence

*ESI directional estimate derived from cited public category, channel and comparable-market data. This is not audited point-of-sale data. Actual market size and growth vary by category definition, retailer coverage and measurement period and should be validated using licensed POS, retailer and distributor data before commercial investment or forecasting.

C-STOREImmediate-consumption occasions, route execution and high-frequency retail.

TRAVEL CENTERPortable formats, destination traffic and distributed retail operations.

CLUBPurpose-built value architecture, pallet efficiency and volume readiness.

GROCERY + PHARMACYShelf velocity, replenishment discipline and repeatable distribution.

TRADE SHOWS + INDUSTRY ACTIVATION

Do more than attend.
Enter the room ready to win.

ESI turns major industry events into working commercialization platforms—from custom booth concepts and launch storytelling to sampling, buyer meetings, distributor access and disciplined follow-up.

At NACS, Sweets & Snacks and other high-value industry gatherings, the opportunity is not simply visibility. It is concentrated access to the people and partners capable of moving a brand into market.

Explore Industry Activation

Custom premium consumer-product trade-show booth

CUSTOM BOOTH + BRAND WORLDBuild the environment around the commercial objective.

New consumer-product debut and sampling at a trade show

PRODUCT DEBUT + SAMPLINGMake trial part of the buyer story.

Buyer and distributor meetings at a trade show

BUYER + DISTRIBUTOR MEETINGSArrive with the materials, economics and answers.

Large consumer-products trade show viewed from above

INDUSTRY SCALE + MARKET ACCESSTurn concentrated access into a governed growth pipeline.

INSIGHTS / OPERATING POINTS OF VIEW

Make the invisible
commercial decisions visible.

Explore all insights

Senior professionals reviewing operating responsibilities and business readiness — OPERATING POINTS OF VIEWSee the decisions behind dependable growth.

COMMERCIALIZATION

START WITH WHAT THE BUSINESS IS FACING

Show us where you are.
We’ll help you move forward.

Tell us where the brand stands today, what is changing and where you want to go. We will identify where ESI can step in, what we should own and the fastest responsible way to move forward.

Find Your Starting Point Talk With ESI Discuss Your Project ESI works with a select number of consumer brands at a time so senior partners can remain directly involved.

When you want to grow your brand, call ESI.