Too many decisions at once
Product, packaging, suppliers, hiring and sales are moving on different timelines, with the founder connecting every piece.
Funded emerging brand
You have the backing.Build the business to match.
Funding creates room to move. ESI brings senior execution across the decisions that turn a promising consumer product into a business ready for market.
We work alongside founders and existing leaders to connect the growth plan, product, packaging, supply and commercial launch. Instead of leaving the founder to manage every specialist handoff, ESI takes defined ownership across the work the next stage requires.
CapitalPrioritiesCommercial readinessLaunch
Recognize the situation
The pressure starts after the raise.
Launch spending is accelerating
You need to know which decisions unlock progress and which commitments could consume capital before the business is ready.
The team needs more depth
A capable early team may still need senior expertise across commercialization, distribution and operating execution.
Where ESI makes the difference
Build the launch around what must work together.
A great package, a supplier agreement and a sales introduction do not become a launch simply because they are all underway. Assortment, economics, production timing and the route to market have to support the same commercial objective.
ESI provides senior direction and hands-on coordination across those dependencies. We can strengthen the team you already have, bring in specialist resources around defined needs and keep the work moving toward a launch the business can support.
Put capital behind a connected growth plan with clear owners and decisions.
What ESI takes ownership of
Build the foundation and get the work moving.
Set the commercial priorities
Connect the funding plan to a focused assortment, market opportunity and executable sequence.
- Growth thesis and launch priorities
- Channel economics and resource alignment
- Decision ownership and critical dependencies
Coordinate commercialization
Move product, packaging and supplier decisions toward a shared readiness point.
- Product and SKU architecture
- Packaging and merchandising development
- Sourcing, costing and production readiness
Build the route to market
Connect the brand’s proposition to appropriate distributors, buyers and launch activity.
- Distributor and target-account strategy
- Buyer materials and commercial outreach
- Sampling, merchandising and activation
Establish operating control
Keep capital commitments, supply and commercial progress visible as execution accelerates.
- Forecast and inventory coordination
- Cross-functional operating reviews
- Launch risks and accountable follow-through
Senior-led. Cross-functional.
One coordinated team around the work.
ESI connects commercial, creative and operating leadership with the specialist resources the engagement requires. We work alongside your existing team with defined responsibilities and direct senior accountability.
Meet ESI’s leadership →Strategy & commercial leadershipProduct & creative executionSupply & operating controlDistributor & retail development
What the work puts in place
A launch plan with execution behind it.
A focused commercialization plan
Clear priorities, dependencies and spending decisions around the next stage.
Execution across functions
Product, supply and sales moving toward the same launch requirements.
Leadership capacity now
Defined senior ownership that complements the existing team.
The first conversation
Start with the decisions your next stage depends on.
Bring the product, funding context, current team and intended launch or expansion. We assess the gaps between the plan and the operating capacity required, then define the first scope of work.
What makes the work effective
An effective engagement needs an empowered decision maker, visibility into the economics and resources appropriate to the chosen route to market.
Can ESI work with our existing team and agencies?
Yes. We define responsibilities around the people and partners already in place, then fill the gaps and coordinate dependencies. There is no need to replace functioning work simply to establish a new structure.
Do we need a finished product before engaging?
Not always. ESI can support product and commercialization decisions before launch. The opportunity, available resources and decision authority need to support a credible path into execution.
The capabilities behind this work