Consumer product display positioned in a modern retail environment
Industries & channels

The right market.The right way in.

Get your brand into the channels where it can grow—and build the business that keeps it there.

ESI brings category knowledge, distributor and retail relationships, and the execution behind the shelf: product, packaging, supply, merchandising and commercial leadership.

Routes to market

Access matters. What happens after placement matters just as much.

ESI helps brands develop distributor and retail opportunities, then connects the functions that make those opportunities sustainable. Choose the channel closest to your next move.

Consumer categories

Different products.
Different decisions.

A beverage brand, a beauty line and a functional product do not reach market the same way. ESI assembles the commercial, creative and operating expertise around what your category actually requires.

Select a category to see what changes.

Explore category × channel intelligence ↗
Food & snacks

Format, shelf life and repeat purchase.

We connect the product proposition with case configuration, margin, distribution and replenishment so the assortment can work beyond its first order.

Explore product & retail readiness ↗
Beverage & ready-to-drink

The whole system behind the liquid.

Packaging, filling capacity, freight, temperature needs and channel fit shape how a beverage business reaches the shelf and supports demand.

Explore product & retail readiness ↗
Confectionery & impulse

A clear reason to buy, in a small space.

Pack-price architecture, seasonal planning, counter displays and convenience execution make the proposition easier for buyers to place and shoppers to choose.

Explore product & retail readiness ↗
Energy & caffeine

Built for the occasion and the channel.

ESI aligns positioning, format, packaging and account development with the merchandising and supply requirements of a competitive retail environment.

Explore product & retail readiness ↗
Wellness & supplements

Credibility carried through execution.

Product presentation, quality systems, claims review with appropriate specialists and channel education must support the same consumer promise.

Explore product & retail readiness ↗
Beauty & personal care

Brand experience with retail discipline.

Creative direction, packaging, merchandising, margin and retailer fit come together in a proposition that is both distinctive and commercially workable.

Explore product & retail readiness ↗
Sun care

Performance, presentation and seasonality.

We connect packaging, assortment, seasonal supply planning and channel requirements, coordinating specialist review where product claims require it.

Explore product & retail readiness ↗
Pet

Trust at the shelf and in the supply chain.

Food, treats, supplements and supplies each need a clear consumer story, dependable quality and a route to market suited to the product.

Explore product & retail readiness ↗
Household & home

Make practical value visible.

We align product differentiation, packaging, sourcing and channel-specific assortment with the economics of everyday and repeat-use purchases.

Explore product & retail readiness ↗
Nicotine & alternatives

Experience in complex retail environments.

ESI brings commercial and operating experience to distributor fit, retail execution and responsible presentation, with regulatory work assigned to qualified specialists.

Explore product & retail readiness ↗
Functional & emerging

Make a new proposition understandable.

Experience across cannabis, hemp and functional products informs category positioning, channel suitability and operating choices. The route depends on the product and the market it can lawfully serve.

Explore product & retail readiness ↗
Market context · 2025 reporting

Know the scale. Find your opportunity.

Large markets still require a precise entry point. We use category and channel evidence to inform where a brand competes, what the buyer needs and what the operation must support.

U.S. CONVENIENCE / 2025$341.2B

In-store foodservice and merchandise sales, up 1.7% year over year.

NACS source ↗
U.S. SUPERMARKETS / 2025$1T

Supermarket sales; an average of 33,248 items carried per store.

FMI source ↗
U.S. CONFECTIONERY / 2025$55B

Retail sales across chocolate, candy, gum and mints.

NCA source ↗
U.S. PET / 2025$158B

Total industry expenditures, including products and services.

APPA source ↗

Figures describe different markets and are not additive. Pet expenditures include services as well as products. Source periods and definitions matter; these figures are market context, not a forecast of brand performance. Sources checked September 7, 2026.

Go deeper in CPG Growth Intelligence
Before we begin

Your next move, clarified.

Can ESI help us get distribution and enter retail?

Yes. Distributor development and retail market access are central to ESI’s work. We connect those relationships with the buyer proposition, product readiness and execution needed to pursue suitable opportunities. Placement decisions remain with the distributor or retailer.

What if we already sell in one channel?

We can help evaluate and build the next channel while accounting for your existing pricing, partners, capacity and commitments. Explore regional-to-national growth or the move from DTC into retail.

Do we need to know our target channel before contacting ESI?

No. Start with your product, current traction and growth objective. We can help assess channel fit and identify the commercial and operating work needed before a wider rollout.

Build your next market

Where should your brand go next?

Tell us what you sell, where you are today and what is standing between your business and its next stage of growth.